7 Tips for Finding Your Niche as a Videographer

As the New York Times points out, even those with a four-year background in film school are having a tough time after graduating.
It’s easy to know what you love to shoot. For me, personal projects are always the most fun and rewarding, but not necessarily what pays the bills.
So how can you discover your own niche as a videographer?
1. Don’t Rush the Process.
Trust and believe that finding your niche will happen organically.  The saying, “An overnight success takes 10 years,” definitely applies here. A passion for creative work led me ultimately to realize that I enjoy being in the field, directing, shooting and producing videos.
This is not my educational background, but a personal decision to do what I enjoy: being outdoors, working with people, operating camera equipment and creating something tangible at the end of the day.
2. Make Opportunities to Build Your Portfolio
Early in your video career you have to take (or even make) opportunities! Experience in the field is priceless and sometimes you have to get it where you can. For me, this meant working with friends for little or no money while I learned the craft and slowly built up funds for better equipment.
With help from online tutorials like this one here on CreativeLive, I started shooting a lot of event videos to help friends and create portfolio collateral early on. Bouncing around to different gigs will help you figure out what you don’t want to do as much as what you love. Take every job early on, and learn as much as you can.
3. Embrace Failure.
You will botch jobs. You will miss critical shots. You will lose footage and audio and experience heart-stopping gear catastrophes.
Make these your opportunities to learn.  There are so many variables in video production that there will always be an issue of some type. Dealing with problems calmly and confidently is a mark of an experienced videographer. It’s ok to learn lessons the hard way, as long as you really do learn something. And don’t make a habit of it!
4. Work with Others.
There’s no denying the power of collaboration. Just being around and talking with other videographers is invaluable to finding your niche. Through conversations about gear, workflow, camera settings and clients you can learn an incredible amount in a single afternoon.
I’ve found the videography community to be a very friendly, non-competitive bunch that will happily answer questions and help you find work. Making connections with other videographers is easier than you think thanks to sites like ClapperX
.5. Shoot Constantly.
Operate your camera as much as possible. Produce personal projects. Buy the biggest hard drive you can afford and save everything.
After a year, you will look back on every project file and remember what you loved (and what you didn’t) and see your own growth. Believe me, it’s humbling and also amazing to reflect on your own progress with the craft. Even as you settle in a niche, it’s important to take on personal and side projects.
6. Develop Your Own Style.
Every artist has their own style. The reality is that the barrier to entry into the field of videography will continue to drop in what CNBC calls a “market free fall.”. By next year, kids’ meals will likely come with a 4K quadcopter (not really, but close…)!
Creativity is truly the only way to stand out today. Discovering your own preferences (technically and aesthetically) is critical to establishing your portfolio and setting yourself up for success.
7. Don’t Be Afraid to Take Risks.
What will take you to that happy point of sustainability is not the newest gear or six semesters of film school, but a drive to pursue your craft every day and take advantage of any opportunity that may arise.  Some of my early mentors have grown into great partners and even guided me to my current video niche: real estate marketing.
Finding that balance between passion, skill, and opportunity is critical. It’s important to acknowledge your own limitations and accept the fact that you might not jump into a dream career out of the gate. At the end of the day, if you are cultivating your craft and creating new experiences, you WILL find your niche.
Getting ahead in the video industry is challenging.
But challenges are always an opportunity for growth. In your work, if you can embrace the challenges, push yourself to do the best work possible and stay focused on what you want to achieve, nothing will keep you from doing the work you love.

The above article is written by Andy Lassiter. Andy usually writes about videography and the life of a creative professional for eBay.com, an affordable way to equip yourself to find your creative niche.


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