Why Professional Product Photography is a Must!!

Media professionals know the power of photography. A single arresting image can impact viewers or readers far harder and longer than any amount of words.

Smart business owners are now discovering this essential truth and using professional product photography to showcase their wares. First impressions are everything when trying to stand out from the crowd. And second chances are not always an option in today’s fiercely competitive

Research confirms ‘image power’: 

According to US branding agency MDG Advertising, humans are wired to respond to visual prompts. Data shows people remember only 10% of information three days after hearing it. Adding a picture, however, can improve recall to 65%. Tests show articles with relevant images get 94% more views on average than articles with no pictures.

The visual science website Seyens also draws together a number of fascinating study insights into our love of visuals. A 1980s study shows 65% of people are ‘visual learners’. People can recall more than 2,000 pictures with 90% accuracy several days later. Presentations using visual support are 43% more persuasive than those without.

Product photography: Make an instant impact:

So, it’s a no-brainer to use a commercial product photographer as part of your marketing and branding strategy. In retail and wholesale markets cluttered with global products, you may get only one brief chance to show potential customers why your items are absolutely the best.

According to MDG Advertising, 67% of consumers say the quality of a product’s image is “very important” when it comes to selecting and purchasing a product. That’s where a commercial photographer can elevate the visibility and pulling power of your products, ensuring maximum consumer attention – across your website,social media channels, email marketing campaigns and traditional printed material.

Tap in to consumer pain points, emotional response: 

Experienced commercial photographers understand how images sell products. You need more than generic glossy pictures to win over customers. That’s why your photographer can work with you to identify:

  • Your business brand and culture. Is it formal, casual, edgy, subtle, retro or‘now’?
  • Key consumer challenges and pain points. How do your products solve their problems?
  • The emotional core of your customer base. How do your products make customers feel good and enhance their lifestyle?

In this way, professional product photography can help create a response that truly resonates with your customers. This personalized image assists in cutting through, grabbing their attention and retaining their business loyalty.

The many faces of product photography:

There are plenty of reasons to consider using a product photographer in any brand-
building exercise.

  • According to HubSpot, visual content is more than 40 times more likely to get shared across social media than text-based content.
  • Shots of different product colours and styles show your customers the full range of your wares.
  • Cleverly shot photos can reveal the size, perspective and functionality of your products.
  • Zoom photography and close-ups can display your products in high-resolution detail.
  • Your product portfolio can be updated to reflect new item ranges and seasonal marketing ploys.

Book your photographer and create a unique set of products to WOW your customers and crank up your business brand!! 
Go to ClapperX to hire professional photographers at a affordable price.

Prices from $59 ✓  Only Hand-Picked Pros ✓  Full Insurance Cover ✓  Money-back Guarantee ✓  Risk-free ✓

Written by: Con Macarlino
Date: Aug, 25th 2019


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